There are two small moments in the life of a home that deserve more attention than they usually get. The first is the moment a couple unrolls a rug for the first time in their shared living room. The second is the moment new parents lay a soft, safe rug under a baby who is just beginning to crawl. For both of those moments, Hazlnut - India's first gift registry - has partnered with Asterlane, the Indian designer rug house, to bring beautifully crafted rugs into every gift registry on Hazlnut.
This is not just a marketing partnership. It is a very deliberate product decision. As the first gift registry of India, Hazlnut exists to make sure the most meaningful things end up on the most meaningful lists - and a great rug belongs on the very short list of items that can transform a home.
Who is Asterlane?
Asterlane is an Indian rug brand that sits comfortably between art and architecture. Each piece is a designer rug with a clear point of view: the silhouettes are modern, the palettes are calm, and the craft is unmistakably Indian. Asterlane does not sell "trendy." Asterlane sells rugs you plan your room around.
Their current collections include names like Aura, Atlas, Zhura and Nebula - each with its own visual grammar. You can browse the full catalogue on asterlane.com. You can also reach them on +91-92570 58415 for bespoke enquiries. For Hazlnut users, however, Asterlane shows up inside your gift registry flow - no extra hunting required.
Why rugs belong on a wedding registry
When couples start building a wedding registry on Hazlnut, they usually begin with the obvious: cookware, bedsheets, dinner sets. A day or two in, someone says out loud, "What about a rug?" - and things get interesting.
A rug is the single piece of home furnishing that changes the personality of a room overnight. It is also the kind of gift that is hard to ask for, awkward to buy jointly with family, and almost impossible to co-ordinate through group chats. A wedding registry solves exactly that problem - and a Hazlnut wedding registry with an Asterlane designer rug solves it in style.
On Hazlnut, couples can now:
Add one or more Asterlane rugs directly from their curated collection into a wedding registry. Mark the rug as a single gift (one guest or family contributes the full amount). Mark the rug as a group gift - multiple guests contribute portions, and the rug gets delivered once the total is reached. This is one of the features that make Hazlnut's wedding registry uniquely Indian, because group-gifting is exactly how Indian families tend to think. Include notes about the room the rug is meant for, in case older relatives want the context before contributing.
For a wedding registry india use-case, this is a small revelation. A Hazlnut wedding registry that includes a designer Asterlane rug feels, finally, like a registry that treats you as an adult building a home - not a couple checking off appliances.
Why rugs belong on a baby gift registry (and a baby shower gift registry)
Rugs matter for babies too - just for different reasons. The first year of a baby's life happens largely on the floor. Tummy time, crawling, first sitting, first stand, first steps. A safe, soft, non-toxic rug is one of the most useful baby gift registry items parents can own.
This is where the Hazlnut x Asterlane partnership becomes quietly thoughtful. Asterlane's craftsmanship means the rugs are dense, durable, and finished with care - exactly what a newborn nursery needs. On Hazlnut, expecting parents can add an Asterlane rug to:
A baby gift registry as a "first year" item - meant to anchor the nursery. A baby shower gift registry as a larger, group-contributed gift that close family can fund together. A post-baby house-refresh list, for parents whose living room is now effectively a play-room.
A Hazlnut baby gift registry already handles bottles, sterilisers and strollers gracefully. Adding an Asterlane designer rug turns the nursery corner of your baby gift registry into something your child will literally grow up on. And a well-chosen rug on a baby shower gift registry is one of those gifts that feels intimate, practical and beautiful at once - rare, in gifting terms.
Why this partnership matters for the first gift registry of India
Being the first gift registry of India is a privilege, but also a responsibility. People arrive on Hazlnut with very high expectations - often higher than they arrive with on generic shopping apps. They want their wedding registry to represent who they are becoming. They want their baby gift registry to signal how seriously they take this new chapter. They want their gift registry india experience to feel distinctly Indian in taste, in warmth, and in price discipline.
Asterlane is an ideal partner for that brief because:
It is Indian. Asterlane is not a foreign brand being repackaged. It is an Indian designer rug house, designing for Indian homes. That aligns perfectly with what the first gift registry of India stands for. It is craft-forward. Every Asterlane rug is made with an attention to detail that most mass-market options can't match. A craft-forward rug belongs on a craft-forward gift registry. It is gift-sized right. A designer rug is significant enough to be a centrepiece on a wedding registry, but also flexible enough to be broken into partial contributions on a baby shower gift registry or a baby gift registry. It is consistent with the Hazlnut aesthetic. Both brands value calm, warm design. A Hazlnut gift registry with Asterlane rugs just looks right.
If you line up three wedding registries - one on a foreign site, one on a generic Indian wishlist app, and one on Hazlnut with Asterlane rugs - the Hazlnut wedding registry is the one you'd want to share with your grandmother. That is the standard being the first gift registry of India sets.
How to add Asterlane rugs to your Hazlnut gift registry
Hazlnut has deliberately kept the flow simple. Whether you are building a wedding registry, a baby gift registry, a baby shower gift registry, or any other gift registry india experience, the steps are the same:
Open your Hazlnut gift registry. Tap "Add item" and choose "Asterlane". Browse the integrated catalogue - all pricing is in INR, all availability is live. Pick a rug. Add a short note about the room you have in mind ("living room, 8x10", or "nursery corner, 5x7"). Choose whether the rug is a single gift or a group gift. Publish your gift registry. Share the link. That is it.
Your guests never have to leave Hazlnut to contribute. They never have to navigate Asterlane's website themselves, unless they want to. They just contribute on Hazlnut, and the logistics are handled.
This is the kind of end-to-end thinking that makes Hazlnut - the first gift registry of India - stand apart from every ad-hoc wishlist tool around.
The bigger picture: curated partners for a curated life
The Asterlane partnership is one of the first in a broader programme Hazlnut is quietly building: deeply chosen partners that belong on a Hazlnut gift registry.
The rule is simple. Partners must be:
Indian or India-first. Thoughtful about craft and sustainability. Comfortable with nuanced gifting scenarios - group gifts, delayed deliveries, bespoke variants. Willing to meet Hazlnut's standard for clean pricing and respectful UX.
Expect more such partners to show up inside Hazlnut's wedding registry, baby gift registry and baby shower gift registry flows over the coming quarters. Each of them will feel like a natural extension of the Hazlnut philosophy: that a gift registry should elevate the act of giving, not commercialise it.
A short word on design taste
One of the pleasant side-effects of the Asterlane partnership is how it nudges taste on Hazlnut. A couple building a wedding registry is exposed to designer rugs from day one. A parent building a baby gift registry sees real, photographed rugs in real rooms, not stock images. This, over time, raises the quality of every gift registry on the platform.
As the first gift registry of India, Hazlnut is not neutral about aesthetics. We believe Indian homes are deeply beautiful, and we believe the objects a gift registry india sends into those homes should be beautiful too. The Asterlane partnership is a direct extension of that belief.
For guests: giving a rug, without the stress
There is one more audience here: the guest. If you have ever thought, "I'd love to gift a really nice rug but it feels risky - what if they hate it?" - the Hazlnut x Asterlane flow is designed for you. You are not guessing. The couple (or the parents) have already chosen the rug they want. Your job is simply to contribute to a gift registry that was carefully built for this.
You get to give a designer gift that actually gets used every single day. You get the warm feeling of knowing this is the rug, not a rug. That is a kind of certainty the old gift registry world, before Hazlnut, simply couldn't offer.
Closing thoughts
Partnerships define platforms. Hazlnut's decision to partner with Asterlane is a clear signal of the kind of gift registry we want to be: warm, well-made, and Indian through and through.
Whether you are curating a wedding registry for your big day, preparing a baby gift registry for the newest member of your family, building a baby shower gift registry that your dearest friends will contribute to, or simply setting up a gift registry india for any other milestone, adding an Asterlane designer rug to Hazlnut - India's first gift registry - is a quiet way to say: this home, this moment, this beginning, deserves something made with care.
That has always been the Hazlnut promise. The Asterlane partnership just turns it into a product.
Explore Asterlane at asterlane.com or reach them at +91-92570 58415 - and meet them again, more meaningfully, inside your next Hazlnut gift registry.
